An effective way to get that straight, shiny hair you’ve always desired is by permanently altering the structure of the hair follicle. With long-lasting, anti-frizz results, brilliant shine, and a gentle formula with extra conditioning benefits, this is a new generation of chemical straightening.

The product works by first breaking the natural chemical bonds found in your hair’s own keratin. When this bond is broken, the hair shaft becomes straight, at which point we infuse into the newly shaped hair fibre a combination of products to protect and condition the hair, provoking a knockout shine.